Tag Archives: customer engagement

Make Customer Loyalty a Bigger Part of Your Marketing Efforts

In the early days of your business, the goal of your marketing program was essentially a singular one: you tried to get your product or service in front of as many eyes as you possibly could. Once you’ve established yourself, however, it’s time to … Continue reading

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3 Tips to Communicate with All Types of Clients

When it comes to reaching your audience, a lot comes down to communicating with them in the language they will understand. We can learn a lot from Julia, a Pasadena ten-year-old. Julia is deaf; her new puppy, Walter, is as … Continue reading

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Handling Negative Online Reviews Like a Pro

Online reviews can make or break a business. More and more often, customers are turning to sites like Yelp, Google, and Facebook to get an unbiased view of every business they use. Negative reviews are pretty much inevitable, regardless of … Continue reading

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Marketing Automation: What You Need to Know

“Marketing automation” is more than just a buzzword – it is a very real practice that is empowering marketers around the world to accomplish more than ever in a shorter amount of time. At its core, marketing automation is a … Continue reading

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How Social Media Changes Everything in Terms of Customer Engagement

Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a … Continue reading

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