Boosting Customer Engagement with Fall-Themed Promotions

ThinkstockPhotos-594486944.jpgFall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available. Using these themes, you can create campaigns to drive new customers and return business.

1. Giveaways and Contests

It is always fun to promote a coupon or giveaway with a fall flavor. These can include coupons to neighboring businesses for cross-promotion or sweepstakes for fall gifts. For B2B companies, it is best to keep these rewards under $10 because some industries have strict limits on what they can receive as gifts. Easy gifts are seasonal doughnuts, bags of coffee, pumpkin pie or other food specialties of the season. If you prefer to offer non-food rewards, small sports-related gifts make good selections. It is best to have rewards that appeal to most clients whether men or women and any age.

2. Seasonal Discounts

Offering seasonal discounts as companies ramp up for the year can drive business. These discounts should be offered in early August to allow for planning time. Giving customers bulk discounts for large orders is a good incentive for any product or service.

3. Educational Videos

Combine some video with your print promotions to encourage loyalty from your customers. Videos can truly be on any subject to help customers better understand what you do and how best to approach you for specific jobs. Humorous videos are an excellent way to help customers remember what they have learned. You can promote custom products and services that make your business unique and invite them for a free sample after viewing the video.

4. Fall Infographics

The football theme is a great one for fall infographics. You can lay out a play-by-play scenario for a custom service on a colorful direct mail infographic that will catch your customer’s eye. Use it as a poster in your building, email it to your customer list, and hand it out with orders. Infographics are great for simplifying complex ideas with simple illustrations and graphic arrows.

These are just a few ideas to get promoting this fall. Remember, if you need help with your printing and marketing, give us a call today!

 

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Ways to Protect Your Brand in the Real-Time Information Age

ThinkstockPhotos-657955676.jpgA brand is more than just a company logo, and it’s bigger than any one particular product or service. Instead, it’s the feeling that people get when they think about your company. It’s what goes into the instinct they have regarding whether or not to make a purchase.

A brand is also massively important in terms of how successful your marketing efforts will be in the long-term. The impression someone has of your brand is something that occurs almost immediately.  48% of consumers say that they are more likely to become loyal to a brand if their first experience is a positive one, regardless of whether or not that experience actually took the form of a purchase.

That means your brand must be protected at all costs, particularly in the real-time information age that we’re now living in. People are being marketed to from nearly every angle. If you don’t work hard to strengthen and hone your brand, you run the risk of being lost in the shuffle. Hope is not lost, however, as there are a few key things you can do to protect your brand as much as you can.

Consistency is Key

One of the most important things you can do to protect your brand is focus on something that real-time information doesn’t provide: consistency. According to one study, 90% of consumers expect that their experience with a brand will be similar across all channels – whether you’re talking about print, in-person interactions, or digital content.

Don’t Wait For Your Audience to Come to You

Another study estimates that, on average, you really need about five to seven positive brand impressions with a consumer before they start to remember your brand in a similar light. This is good, but you need to remember that in a real-time information age, you don’t necessarily have the time to wait for a consumer to initiate those impressions.

Also, consider the fact that brands that are consistently presented are three to four times more likely to experience brand visibility. YOU must be reaching out to your audience by way of consistent, enjoyable and helpful experiences whenever and wherever you can. Increase the frequency of the print marketing collateral that you’re putting out there and focus on being helpful, educational, and informative.

The Unmistakable Benefits

Give people as many opportunities to experience your brand as you possibly can and your entire identity will benefit as a result. If brand visibility is something of a numbers game, you need to play those numbers as well as you possibly can. Don’t wait for someone else to hopefully do it for you.

Successful branding brings with it a wide range of different benefits, from increased customer loyalty to an improved image, to a relatable identity and beyond. But in an age where information is everywhere, your brand is something that you also need to work hard to proactively protect. If you don’t, you run the risk of watching those important relationships with your audience begin to deteriorate.

 

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Print Advertising Feels Like Printing Money

Wouldn’t it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here’s a little secret that feels like printing money: print advertising.

Print Advertising is Like Printing Money

Good advertising can go a long way for your business. Sometimes it’s hard to explain what good advertising is, but you know it when you’ve seen it. Whether it’s a heartfelt image or a tagline that makes you think, there’s just something about incredible advertising that has a way to move and motivate you.

Good print advertising can inspire you to make a change, donate to a cause, or purchase that cool, new tech device. It provides everyone who passes it, holds it, or takes it out of a mailbox the chance to see that printed information. And, since print advertising is often locally targeted, it means that you can create a far more personal connection to your community than you can with digital ads.

Every time someone sees your printed advertisement and, in turn, goes in and buys a product or service from you, you’re essentially printing your own money! These customers may have never come to your business and purchased your product or service without seeing the advertisement.

You Like What You See, You Buy What You Like

Picture this: You’re walking down the street. Maybe you just finished grabbing a coffee with a friend, and you’re heading back to your car. You check your watch to make sure you’re still on time to pick up the kids from school. You look up and there, on the side of a building, is a poster for a brand new product one of the local boutiques is offering. It stops you in your tracks as you gaze up at it. It’s incredible! How come nobody else ever thought of that before! You pull out your phone and snap a picture, so you remember to pick up the item later.

All of this is the power of print advertisement. People pay little mind to online advertisements, and TV ads are often on while the viewer is off grabbing another beverage from the kitchen. Print ads, however, are there regardless of what a person is doing and how often they pass a certain intersection. And every time someone sees the advertisement and buys something, you’ve just printed more of your own money.

So, what are you waiting for? Now is the time to start printing your own money in the form of print advertising!

 

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What Leadership Really Means in the Era of Working Remotely

More employees are working remotely than ever before. According to research conducted by GlobalWorkplaceAnalytics.com, roughly 50% of the workforce in the United States holds a job that is “compatible” with at least partial telework. Of those people, about 20 to 25% of them actually do work remotely at some frequency.

More than that, a further 80 to 90% say that they would really like to work remotely at least part time – pointing to a trend that is only going to get more popular as time goes on.

Employees who are all able to work from home (or wherever they’d like, really) sounds fantastic… if you’re an employee. But what if you’re an employer? More than that, what if you’re a leader? How do you continue to do your job of bringing people together to benefit the greater good if they’re all spread out over a potentially massive geographic area?

 

The Job Hasn’t Changed…

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The “good news” is that the leadership qualities required to steer any organization towards success have not changed, nor are they likely to ever do so. You still need to be an excellent communicator, making sure that everyone is on the same page, that they know what “success” looks like, and that they all still feel like they’re contributing to something much more powerful and important than themselves.

You still need to be willing to lead by example, never asking someone to do something that you’re unwilling to do yourself. You still need to inspire people to give their all not because their paychecks depend on it, but because they just can’t help themselves.

… But the Tools Have

Things have changed, however. In terms of communication, for example, you need to be willing to adapt your process to rely less on face-to-face interaction and more on the digital resources that you have available to you. Collaborating on a project no longer involves sitting in the same room and hammering out ideas. Now, it’ll involve using some

 

cloud-based solution to give everyone editing access to the same files at the same time.

This type of thing will require an adjustment from your perspective, but it is one that is undoubtedly worth making. Typical telecommuters tend to be much happier with their jobs than people forced to come into the office every day, which will directly affect both productivity

 

and work quality in a positive way. 73% of telecommuters say that they’re more satisfied with their company than they’ve ever been before. Most of them work more than 40 hours per week. They also tend to work harder to create a friendly, cooperative, and positive work environment – something that you’re also trying to do by being the best leader you can be.

In truth, how you’re able to change your management style to keep up with the demands of the modern telecommuting workforce will go a long way towards deciding what type of leader you’ll be today, tomorrow, five years from now, and beyond.

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The Persisting Power of Loyalty

ThinkstockPhotos-484012828.jpgWhat is loyalty? Loyalty is words combined with actions. It is devotion tested by time. It is steadfast security that grows from a most prized character quality. Theodore Roosevelt said, “It is better to be faithful than famous.” American author Elbert Hubbard agreed: “If put to a pinch, an ounce of loyalty is worth a pound of cleverness.”

Relationally, loyalty builds trust, security, affection, and the ability to thrive. The same is true professionally – only as we build loyal customers and employees will we begin to see business prosper and flourish to its fullest potential. So how can you grow something so intangible, yet so critical, to the foundation of your organization?

Three Primary Pathways

The good news is, you already have buy-in at some level. Whether you have a small business or thousands of employees, customers and co-workers have entrusted you with their money, their well-being, or their future. And people who have “bought in” are looking for reassurance that they’ve made a good decision! How can you move them from the point of trial commitment to a place of wholehearted ownership? Here are three pathways to press into:

  1. Cultivate Loyalty. Being so focused on bringing prospects through the front door, sometimes, you can forget about those going out the back. Enduring connections happen when you urge your clients and employees to stay the course by encouraging them to renew their commitments and helping them VALUE what is VALUABLE.
  2. Celebrate Loyalty. This can be as simple as a Christmas card or as heartfelt as a personal phone call. As a company, be sure to set tangible goals and conspicuously celebrate the progress that’s been made. Look for strategic ways to cast vision, gather testimonies, craft impact pieces, and honor important milestones. Creatively appreciate your clients and co-workers, and publicly commemorate a job well done!​
  3. Reward Loyalty. According to the book Marketing Metrics, the probability of selling to an existing customer is 60-70 percent, and they typically spend 67 percent more than first-time clients. Additionally, persuasive personal recommendations are most likely to flow from your base. What are you doing to reward that devotion? Aren’t your most valuable clients or employees worth a little extra expense? Consider personalized incentives, tailored service packages, or preferential terms, discounts, or benefits. Give these influencers personal access to your leadership and go the distance to meet and exceed their expectations. Don’t forget, authentic personal relationships are a powerful motivator.

Prioritize People

Are you looking to cement your customer base so your organization can flourish to the fullest? Prioritize people as you cultivate, celebrate, and reward loyalty. Companies that can do this will experience enormous benefits through a thriving reputation, consistent customer retention, and enhanced employee satisfaction.

 

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Your Company’s Waste Makes This Man Rich

ThinkstockPhotos-139865481.jpgMatt Malone would probably be considered an odd fellow and maybe even mentally ill by those seeing him on the street. However, for those who know Malone personally, they might think that he’s a genius.

Malone is, in modern terms, known as a dumpster diver. That involves essentially going into large dumpster bins and rummaging around to see what people have thrown away.

Malone was first introduced to the practice by accident when working in a company that got rid of far too much valuable, working equipment. What he realized at first was that the items were still usable, valuable, and most importantly, functional. However, when he took them home and started making inventions with the items, he realized something more – people wanted what he was finding and were willing to pay real cash for the items.

Diamonds in the Rough

Today, Malone is at an expert level, finding gems in the rough and converting them into sales of hundreds and even thousands of dollars. In fact, he makes more in dumpster-related sales than he does in his regular job.

However, this article is not about Malone’s success. It’s about the fact that Malone’s earnings are possible because businesses regularly throw away thousands of dollars of perfectly fine commodities and equipment simply because it’s not needed, no longer perfect, or no one knows what to do with it in the office. As a result, companies small and large are bleeding expenses daily without seeing the full benefit from what was bought. And that makes Malone a rich man.

Whether it’s security cameras, unused ink toner, or usable furniture, companies move out perfectly viable goods and products to their collective dumpsters every day. And this obvious waste and loss of company money is because there is no incentive within most companies to try to make things stretch further. Don’t need that toner anymore? No problem, buy a new one and throw the old one in the box in the hallway. The janitor will take care of it regardless of the fact we spent $300 to buy it on the last office supply order.

Reuse, Resell, Recycle

People regularly make fun of the TSA and government airport security, but the security agency has one step up on some of the smartest companies. Instead of adding more trash to landfills with all the nail clippers, pocket knives and nail files they confiscate from travelers at the security gates, they bundle them into large bins and sell them on eBay, recouping actual cash from free confiscations. How many companies actively recoup funds by reselling what they don’t need? Not enough, which is why Malone and dumpster divers like him are becoming rich people.

Many parts of the world look at the U.S. and see it as synonymous with waste and laziness. But it doesn’t have to be this way. A simple bit of attention on equipment and inventory can change behavior dramatically in every office and program.

General Motors got smart and now saves a $1 billion a year. By simply making it clear not to waste and to proactively consolidate extra material for reuse or resale, companies can add a small, but valuable additional revenue stream to their bottom line. That may be bad news for Mr. Malone, but he’s likely not too worried. So many businesses are throwing away so much product daily, he’s unlikely to run out of free trash discoveries and supply for a long time.

 

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4 Productivity Tools That Will Give You Back Your Sanity

 

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Whether you’re working from home or the office, distractions happen, and they can be a productivity killer. Nearly everyone has an example of weeks that you look back on and wonder “What happened? I know I was busy . . . ” while still feeling as though you’ve accomplished nothing. With deadlines crashing down on your head and the constant demands of family and work, it’s important to be as productive as possible to maintain your sanity. These productivity tools are vetted by experts to help bring balance back to your life — while still getting things done.

1. Time Trackers

Even if you’re not a fan of tracking every task that comes across your desk, a time tracker can provide a valuable way to give yourself mental freedom from specific tasks. For instance, what if instead of tracking the time you’re doing something, you track the time when you’re not doing something — like checking email? Set a timer for three hours and (gasp!) close your email client completely. Turn your phone over on your desk, and turn off the ringer. For three hours, allow yourself to focus on something other than responding to others. You will be pleasantly surprised at how productive you’re able to be without the constant distractions caused by emails, text messages, and social media without feeling like you’ve been out of the loop for too long. Of course, you can always use time trackers in the traditional way, by setting estimates for time and tracking how long specific tasks will take. Either usage will help bring your productivity back into focus!

2. Take it to the Cloud

Cloud-based document and data storage platforms allow you to be productive regardless of your physical location — a critical need in today’s always-on business world. Google Drive, Dropbox, and Box are a few of the options that offer low-cost ways to sync your information between tablets, mobile phones, and laptops or desktops, so you’re never truly away from the office. More corporations are utilizing these cloud alternatives to traditional enterprise data storage due to the relatively inexpensive cost and ease of use for employees.

3. Expense Management

Mobile apps such as Expensify allow you to take a quick snap of receipts and classify them by project, something that is invaluable for today’s busy professional. Keeping track of receipts and ensuring that they get assigned to the right account is yet another of those small yet nagging tasks that can reduce your available mental space without a single return. Clear out the clutter mentally and physically when you use a digital expense management tool.

4. Email Productivity

Professional emails can be a hassle, from trying to remember to send something at just the right time to getting off the myriad of email lists that tend to stack up in your inbox. Tools such as Unroll.me will quickly unsubscribe you from a wide range of email lists in a few short seconds, while tools such as Boomerang allow you to schedule messages for delivery at a later date. This keeps your email from hiding at the bottom of an inbox that is stuffed full overnight.

Ultimately, these productivity tools will help you squeeze a few extra moments into your day by automating simple tasks such as unsubscribing from email lists and having the information at your fingertips when you need it. When you’re able to take these actions when you think of them, you’re clearing your mind for additional productivity — instead of having to maintain a mental database of open tasks to be completed. Take back your sanity by becoming more productive and regaining some of your focus!

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