Tag Archives: marketing

What You Need to Know About Color in Design

In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance … Continue reading

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April Fools’ Day and the Art of Humor Marketing

Did you enjoy some April Fools’ Day marketing jokes this year? Make no mistake about it: coming from a business, April Fools’ Day jokes are every bit as much an art as they are a science. It’s an opportunity to … Continue reading

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Never Be Afraid to Take on the Big Boys

Something strange is happening on the yogurt shelves: the most popular yogurt is not from a big maker like Dannon or Yoplait. It’s a product from a small, 12-year-old upstart from New York. In March, Bloomberg wrote that Chobani had overtaken Yoplait to … Continue reading

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Different By Design: 6 Tips for Adopting The Principles Of Disruption and Improving Your Marketing Strategy

Less than a decade ago, one of the world’s largest transport networks was simply an imaginative flicker in the minds of two men trying to hail a taxi on a cold Paris night. After failing to snag a car, the … Continue reading

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How QR Codes Can Add to the Print Experience: Best Practices You Need to Know

For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to … Continue reading

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Are You Measuring Marketing Success Based on these Core Metrics?

The ultimate success of your marketing campaigns comes down to a whole lot more than just how many total sales you’ve made, or how much revenue you’re bringing in each year. Remember, that one small move in one part of … Continue reading

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Making Sense of Paper Coating: How it Affects Your Efforts and What You Need to Know

A lot has been written about the effectiveness of print marketing versus digital marketing – so much so, that we’re not going to get into it here. It’s safe to say that both have their fair share of advantages and … Continue reading

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