Tag Archives: branding

What You Need to Know About Color in Design

In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

How to Put Apps and Social Media to Work for You as a Business

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Qualities That Brands With Longevity Share

In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

2017 Price Change Information: USPS Marketing Mail and What You Need to Know

A new year always brings with it a variety of different changes, and it seems that 2017 will be no exception, as far as the United States Postal Service is concerned. Anyone who relies on the USPS for their direct … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Warning: Are You Accidentally Shattering Your Brand Continuity?

At its core, brand continuity is the idea that all communication channels between your brand and your customers (live chat, email, phone calls, etc.) should all look and feel like they’re coming from the same place. It’s the idea that … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Typography and Your Brand: How the Way Your Message Looks Affects the Way It Feels

As a marketer, a huge amount of your time is spent crafting the perfect message to really grab hold of the attention of your target audience in a way that they will be unable to break away from. The words … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment